Jharkhand Tourism: Jharkhand’s natural beauty, rich cultural heritage and historical religious places are now going to get a new and modern identity among the tourists of the country and the world. EaseMyTrip, one of India’s well-known online travel-tech companies, has entered into a very important agreement with the Tourism Department of the Government of Jharkhand. The main objective of this strategic partnership is to widely promote the tourist destinations of Jharkhand through digital technologies and modern marketing campaigns, so that the state can emerge as a favorite tourist destination for travelers coming from every corner of the country.

Big deal signed in presence of Chief Minister

This important agreement took place during the Jharkhand Tourism Stakeholders Summit held in New Delhi. On this special occasion, Jharkhand Chief Minister Hemant Soren and State Tourism, Art, Culture and Sports Minister Sudivya Kumar were specially present. On behalf of the state government, Tourism Department Secretary Mukesh Kumar and senior representatives of EaseMyTrip signed this official document. The government believes that this step will see a big increase in the number of tourists in the state, which will also strengthen local employment and economy.

Religious places will get recognition through ‘EasyDarshan’

Under this new alliance, EaseMyTrip will make full use of its vast digital network, modern technology and its exclusive religious tourism service ‘EasyDarshan’. The company will prominently feature all the big and historical temples of the state including the world famous Baba Baidyanath Dham of Jharkhand on its platform. Apart from this, Jharkhand’s enchanting waterfalls, vast forests, eco-tourism, agro-tourism and its unique cultural heritage will be presented to millions of active travelers of the country, so that people get attracted towards this state.

Special digital and influencer campaign will run

A special digital campaign will be launched to spread the beauty of Jharkhand to the youth and new age travelers. Under this campaign, well-known solo travelers and social media influencers will travel to different parts of Jharkhand. During their trip, they will share the lush green hills, beautiful lakes, coal mines, adventure sports and rich tribal culture through attractive videos and photographs on their social media handles and EaseMyTrip platform.

Local festivals and culture will get a platform

To continuously maintain digital visibility, the company will prepare annual and quarterly promotional calendars in consultation with Jharkhand Tourism Department. Under this, special banners and videos will be placed on the mobile app and website. Not only this, Jharkhand’s traditional local festivals, special tourism circuits and cultural diversities will also be given a special place in the company’s digital ecosystem. This will give tourists from all over the country a chance to know the real folk culture of Jharkhand closely.

Shared vision of tourism department and company

Regarding the agreement, Tourism Department Secretary Mukesh Kumar said that the Jharkhand government is fully committed to making the state one of the most favorite tourist centers of the country. He said that this partnership with EaseMyTrip is a concrete step taken towards achieving this big goal. With the help of digital mediums, the government wants to reach out to more and more people of the country.

While expressing happiness on this occasion, EaseMyTrip CEO and co-founder Rikant Pitti said that at present there is a huge enthusiasm among the people regarding traveling within the country i.e. domestic tourism. People are now exploring new and unexplored places. He expressed confidence that through this partnership, they will take the religious, natural and cultural tourist destinations of Jharkhand among crores of travelers of the country, which will completely change the picture of the tourism sector of the state.